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Handmade is the New High Status

What I've Been Thinking About Lately #93

Making your own stuff used to be a sign you were poor, now only the rich can afford it.

When a family built their own furniture, sewed their own clothes, and cooked every meal from scratch, it was generally because they couldn't afford to pay someone who did it better. But with mass manufacturing, scale slashed the price of almost everything.

As the scarce becomes abundant, a new scarcity takes its place. It moved from the function of the object to the form of it. Rich people don't just want a table anymore, they want a table with a story.

Walk into the house of the poor and the home of the rich and you'll find the same objects. The couch, the table, the chairs. The difference is the poor bought their furniture from Ikea, and the rich made it with their dad.

Of course real skill takes years to build. Time is generally what the poor can't spare. So the status of making your own stuff flipped. It went from the thing you did because you had no option to the thing you do because you have all the options.